Maximize Every Dollar Spent and Every Lead Generated with AI-Powered Marketing Excellence

The word “Grizzled” is often used to convey a sense of experience, wisdom, and a battle-hardened demeanor.

Companies often thrive or falter based on the quality of their marketing leadership. However, many growing businesses struggle to justify the significant expense of a full-time Chief Marketing Officer. With Lane Houk as your fractional CMO, coupled with our proprietary AI-powered ScaleSynth™ technology, you gain access to executive-level marketing expertise, cutting-edge AI, and the substantial benefits that accompany it, all in a cost-effective manner. Propel your business to success with a world-class marketing strategy guided by Lane Houk. Invest in a fractional CMO.

More Accessible for Expanding Businesses

As a medium-sized business owner, you might have fewer resources than your larger competitors. Lane Houk fractional CMO services offer strategic insights to your business without requiring a full-time commitment and the substantial 6-figure salary plus benefits that go with it.

Flexible Marketing Solutions

Lane Houk can ensure your business remains agile, competitive, and relevant in today's ever-changing marketplace. We will leverage AI and tested strategies crafted to grow your business. Lane has over 25 years of business experience and is a recognized marketing industry expert. Your company gets to leverage all of this for a fraction of the cost.

Deep Expertise with AI

A CMO with deep expertise with AI and how your company can leverage it today, right now, to grow, to optimize and to be more profitable. This brings a fresh perspective, enriching your marketing strategies and leading to innovative approaches that set your business apart.

Picture of Lane Houk at the Summit of Grays Peak Colorado
Lane Houk on the 14,278 ft summit of Grays Peak - November 2024
ELEVATE YOUR EXECUTIVE TEAM INSTANTLY

Why hire a fractional CMO?

While many companies see the benefits of senior marketing leadership, finding the right fit and affording an experienced executive can be challenging. With the average full-time CMO tenure at just 40 months, hiring a fractional CMO can be a practical choice.

A fractional CMO is ideal for short-term needs like filling sudden CMO vacancies, rapidly adjusting marketing strategies for growth, or gaining strategic guidance. 

Why Choose The Grizzled CMO

Transform Dead Leads into Revenue Opportunities

Stop watching valuable leads slip away. At Grizzled CMO, we specialize in reviving and maximizing your entire lead database through our proprietary, AI-powered app technology, ScaleSynth™, and proven marketing strategies. Our proprietary approach doesn’t just nurture new leads – it breathes new life into your entire customer acquisition pipeline.

This is where Lane Houk, a fractional CMO, comes in. By hiring Lane Houk as a consultant, you get the necessary direction and a wealth of experience without the cost of a permanent executive. Lane Houk has significant experience with technology and digital marketing.  

Services

Our Services

  • Executive-Level CMO on your team 
  • Strategic consulting
  • Staffing and Outsourcing audit and advisement
  • ScaleSynth™ AI-powered app
  • Lead nurture and engagement system optimizations
  • Demand generation strategies and implementation assistance
  • Direct digital marketing fulfillment solutions (when needed)

Your Fractional CMO Partner for Transformative Growth

Led by Lane Houk, with over 25 years of marketing expertise, we provide executive-level CMO services without the full-time price tag. Our mission is simple: deliver strategic marketing leadership that drives real results for medium-sized businesses ready to scale.